Monthly Archives: June 2011

We are what we eat – German and American food ads

A review of the kinds of food ads found in German and American culinary magazines (Essen & Trinken, Der Feinschmecker, Bon Appétit, and Food & Wine) finds differences which directly reflect the two cultures.  Specifically, German magazines carry statistically more fruit/vegetable … Continue reading

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Are cultures changing because of the Internet?

You bet!  Healthy cultures constantly change and adapt to their social, economic, political, and physical environments.  But how any particular culture adapts will depend on ingrained and unconscious culture-specific attributes.  The process and adaption are never the same for any … Continue reading

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Culture and Metaphors in Advertising Across 5 Nations

My article on how culture and metaphors are intertwined and reflected in advertisements was just published in the International Journal of Communication by USC’s Annenberg Press.  The paper investigates 87 advertisements found in general interest magazines, like the American Time and Newsweek, from France, … Continue reading

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