Culture and Metaphors in Advertising Across 5 Nations

My article on how culture and metaphors are intertwined and reflected in advertisements was just published in the International Journal of Communication by USC’s Annenberg Press.  The paper investigates 87 advertisements found in general interest magazines, like the American Time and Newsweek, from France, Germany, Italy, the Netherlands, and the U.S.  Please see or

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3 Responses to Culture and Metaphors in Advertising Across 5 Nations

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