Glocalization in Macedonia Outdoor Ads

Outdoor ads in Skopje, Macedonia show the western influence there but also how a local culture adapts.  Media companies are the most frequent business type advertised followed by other global industries of entertainment and finance.  English is used in 84% of ads with the local language in 38%.  Oprah’s show, which is heavily promoted, brings certain type of American values and norms.

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One Response to Glocalization in Macedonia Outdoor Ads

  1. Glad to visit this blog, keep it going.

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