OWS protesters’ signs are examples of grass-roots forces attempting to generate cultural and political change. Using an advertising perspective and contextualizing messages in social and cultural terms, important issues raised by protesters can be identified. Results can enrich discourse of challenges. In this paper I content analyze 55 OWS signs to show how messages relate to persuasion and advertising strategies.
Occupy Wall Street Signs
OWS protesters’ signs are examples of grass-roots forces attempting to generate cultural and political change. Using an advertising perspective and contextualizing messages in social and cultural terms, important issues raised by protesters can be identified. Results can enrich discourse of challenges. In this paper I content analyze 55 OWS signs
to show how messages relate to persuasion and advertising strategies.