In my recent travel to Bulgaria and Turkey I got a glimpse of each nation’s advertising culture. Brand images come through loud and clear, regardless of language and writing, like in the Dunkin Donuts ad found in Sophia. English is employed to convey modern, western, and cosmopolitan, in ads for luxury products, like the perfume ad from Varna and a fashion ad from Istanbul.
Bulgarian and Turkish Outdoor Ads
In my recent travel to Bulgaria and Turkey I got a glimpse of each nation’s advertising culture. Brand images come through loud and clear, regardless of language and writing, like in the Dunkin Donuts ad found in Sophia. English is employed to convey modern, western, and cosmopolitan, in ads for luxury products, like the perfume ad from Varna and a fashion ad from Istanbul.
