How do Praying Hands Help Brand Christianity?

Throughout the ages religions have employed icons, symbols, and other devices to create an identity and image, or in business-terms, a brand, for their beliefs. Read more about the image of praying hands specifically and their similarities to consumer brand logos, like Harley-Davidson, in my article “Branding the Devine: Albrech Dürer’s Praying Hands and the Branding of Iconography” in The Journal of Religion and Popular Culture this summer: http://muse.jhu.edu/journals/journal_of_religion_and_popular_culture/toc/rpc.24.2.html

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