Occupy Wall Street Visual Identity

While Occupy Wall Street may not currently be active, it is fascinating to look at it from a visual identity perspective. Aided with the Internet and social media, people from around the world not only created the movement, but also designed its visual identity. The process is congruent with global branding strategies like those used by Frito-Lay and Starbucks. In my article presented in June at ICA’s annual conference in London, I review 572 OWS posters within the context of global branding.

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