Author Archives: Pamela

Chicago Auto Show Video Achievement Awards

Loyola students were busy at Media Day and among the crowd filming at the 2013 Chicago Auto Show for their first Multimedia Commercial Production class assignment. The task: Produce a video to be shared with others to get them interested … Continue reading

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Team Teaching Advertising

Advertising is a rewarding career partly due to its complexity. Where else do creative, research, media, account management, strategists, producers, designers and others come together to develop innovative and relevant communication? As a professor of advertising I want to express … Continue reading

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What Does it Mean to be Beautiful?

Everyday women pursue the elusive concept of beauty. Advertisements provide a lens for viewing culture, highlighting priorities and ideals, including those relating to beauty. In my recently published article in the Online Journal of Communication and Media Technologies, we compare … Continue reading

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How do Praying Hands Help Brand Christianity?

Throughout the ages religions have employed icons, symbols, and other devices to create an identity and image, or in business-terms, a brand, for their beliefs. Read more about the image of praying hands specifically and their similarities to consumer brand … Continue reading

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Starbucks Omnipresent in Global Culture

It seems wherever you travel today Starbucks is there – Shanghai, Seoul, Tokyo, even Macau – just a few examples from my recent Asian trip.  The coffee culture has become quite fashionable with the locals.  As one young Korean auto … Continue reading

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Advertising Built into Asian Landscape

Commercial messages are ubiquitous in Asian major metropolitan areas. Take for example these photos from Tokyo, Osaka, and Seoul.  Chicago streets look naked in comparison – consider Water Tower Place – the view outside my office window.  A proposal to allow … Continue reading

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Communication, Culture, and the Family

At ICA’s Intercultural Division session, Culture and Family, papers illustrated how culture is the backbone for how we define ourselves, act out, and communicate, including with our closest social groups – spouses, parents, and families.  Such intimate communications can lead … Continue reading

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Bulgarian and Turkish Outdoor Ads

In my recent travel to Bulgaria and Turkey I got a glimpse of each nation’s advertising culture.  Brand images come through loud and clear, regardless of language and writing, like in the Dunkin Donuts ad found in Sophia.  English is … Continue reading

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Article Published in Russia

Publishing House Grebennikov in Moscow translated and published my article, Culture and Metaphors across 5 Nations,  in the Russian Advertising Theory and Practice Journal.  Here’s the link:  http://www.grebennikoff.ru/product/8/ (click «aIIIOAAEE OOAOAE»).  Unfortunately, only the abstracts are posted on the journal’s … Continue reading

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Occupy Wall Street Signs

OWS protesters’ signs are examples of grass-roots forces attempting to generate cultural and political change.  Using an advertising perspective and contextualizing messages in social and cultural terms, important issues raised by protesters can be identified.  Results can enrich discourse of … Continue reading

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