Category Archives: research papers

What Does it Mean to be Beautiful?

Posted on January 21, 2013 by Pamela

Everyday women pursue the elusive concept of beauty. Advertisements provide a lens for viewing culture, highlighting priorities and ideals, including those relating to beauty. In my recently published article in the Online Journal of Communication and Media Technologies, we compare … Continue reading →

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How do Praying Hands Help Brand Christianity?

Posted on September 8, 2012 by Pamela

Throughout the ages religions have employed icons, symbols, and other devices to create an identity and image, or in business-terms, a brand, for their beliefs. Read more about the image of praying hands specifically and their similarities to consumer brand … Continue reading →

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Communication, Culture, and the Family

Posted on May 31, 2012 by Pamela

At ICA’s Intercultural Division session, Culture and Family, papers illustrated how culture is the backbone for how we define ourselves, act out, and communicate, including with our closest social groups – spouses, parents, and families.  Such intimate communications can lead … Continue reading →

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Article Published in Russia

Posted on May 30, 2012 by Pamela

Publishing House Grebennikov in Moscow translated and published my article, Culture and Metaphors across 5 Nations,  in the Russian Advertising Theory and Practice Journal.  Here’s the link:  http://www.grebennikoff.ru/product/8/ (click «aIIIOAAEE OOAOAE»).  Unfortunately, only the abstracts are posted on the journal’s … Continue reading →

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Loyola eCommons Page

Posted on May 30, 2012 by Pamela

For more of an academic perspective of my research, please check out my page at Loyola’s eCommons:   http://works.bepress.com/pamela_morris/

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Glocalization in Macedonia Outdoor Ads

Posted on December 2, 2011 by Pamela

Outdoor ads in Skopje, Macedonia show the western influence there but also how a local culture adapts.  Media companies are the most frequent business type advertised followed by other global industries of entertainment and finance.  English is used in 84% … Continue reading →

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We are what we eat – German and American food ads

Posted on June 8, 2011 by Pamela

A review of the kinds of food ads found in German and American culinary magazines (Essen & Trinken, Der Feinschmecker, Bon Appétit, and Food & Wine) finds differences which directly reflect the two cultures.  Specifically, German magazines carry statistically more fruit/vegetable … Continue reading →

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Culture and Metaphors in Advertising Across 5 Nations

Posted on June 4, 2011 by Pamela

My article on how culture and metaphors are intertwined and reflected in advertisements was just published in the International Journal of Communication by USC’s Annenberg Press.  The paper investigates 87 advertisements found in general interest magazines, like the American Time and Newsweek, from France, … Continue reading →

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