Category Archives: research papers

Is Beauty Different in Eastern Europe and Asia?

In pursuit of culture in advertising, I explored outdoor visuals in six different locations. My analysis focused on women and the concept of beauty. The images portrayed active women in Bulgaria, Poland, and Turkey, compared to Japan and South Korea … Continue reading

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Awarded Top Teaching Paper

My research about team teaching advertising and public relations courses at Loyola University Chicago was awarded Top Teaching Paper by the Advertising Division at the AEJMC Annual Conference in Washington D.C. This is just a start – more experimental pedagogy … Continue reading

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Occupy Wall Street Visual Identity

While Occupy Wall Street may not currently be active, it is fascinating to look at it from a visual identity perspective. Aided with the Internet and social media, people from around the world not only created the movement, but also … Continue reading

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What Does it Mean to be Beautiful?

Everyday women pursue the elusive concept of beauty. Advertisements provide a lens for viewing culture, highlighting priorities and ideals, including those relating to beauty. In my recently published article in the Online Journal of Communication and Media Technologies, we compare … Continue reading

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How do Praying Hands Help Brand Christianity?

Throughout the ages religions have employed icons, symbols, and other devices to create an identity and image, or in business-terms, a brand, for their beliefs. Read more about the image of praying hands specifically and their similarities to consumer brand … Continue reading

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Communication, Culture, and the Family

At ICA’s Intercultural Division session, Culture and Family, papers illustrated how culture is the backbone for how we define ourselves, act out, and communicate, including with our closest social groups – spouses, parents, and families.  Such intimate communications can lead … Continue reading

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Article Published in Russia

Publishing House Grebennikov in Moscow translated and published my article, Culture and Metaphors across 5 Nations,  in the Russian Advertising Theory and Practice Journal.  Here’s the link:  http://www.grebennikoff.ru/product/8/ (click «aIIIOAAEE OOAOAE»).  Unfortunately, only the abstracts are posted on the journal’s … Continue reading

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Loyola eCommons Page

For more of an academic perspective of my research, please check out my page at Loyola’s eCommons:   http://works.bepress.com/pamela_morris/

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Glocalization in Macedonia Outdoor Ads

Outdoor ads in Skopje, Macedonia show the western influence there but also how a local culture adapts.  Media companies are the most frequent business type advertised followed by other global industries of entertainment and finance.  English is used in 84% … Continue reading

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We are what we eat – German and American food ads

A review of the kinds of food ads found in German and American culinary magazines (Essen & Trinken, Der Feinschmecker, Bon Appétit, and Food & Wine) finds differences which directly reflect the two cultures.  Specifically, German magazines carry statistically more fruit/vegetable … Continue reading

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