Category Archives: teaching updates
My research about team teaching advertising and public relations courses at Loyola University Chicago was awarded Top Teaching Paper by the Advertising Division at the AEJMC Annual Conference in Washington D.C. This is just a start – more experimental pedagogy … Continue reading
Loyola students were busy at Media Day and among the crowd filming at the 2013 Chicago Auto Show for their first Multimedia Commercial Production class assignment. The task: Produce a video to be shared with others to get them interested … Continue reading
Advertising is a rewarding career partly due to its complexity. Where else do creative, research, media, account management, strategists, producers, designers and others come together to develop innovative and relevant communication? As a professor of advertising I want to express … Continue reading
This is a presentation I gave at Loyola as part of the Faculty Speaker Series.
Entering a TV commercial in the Doritos Crash the Super Bowl contest was one of the required assignments for Loyola’s School of Communication Multimedia Commercial Production for Ad/PR course taught by Professors John Goheen and Pamela Morris. Students worked in … Continue reading