Bulgarian and Turkish Outdoor Ads

In my recent travel to Bulgaria and Turkey I got a glimpse of each nation’s advertising culture.  Brand images come through loud and clear, regardless of language and writing, like in the Dunkin Donuts ad found in Sophia.  English is employed to convey modern, western, and cosmopolitan, in ads for luxury products, like the perfume ad from Varna and a fashion ad from Istanbul.

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Article Published in Russia

Publishing House Grebennikov in Moscow translated and published my article, Culture and Metaphors across 5 Nations,  in the Russian Advertising Theory and Practice Journal.  Here’s the link:  http://www.grebennikoff.ru/product/8/ (click «aIIIOAAEE OOAOAE»).  Unfortunately, only the abstracts are posted on the journal’s website.  You’ll have to get a printed copy for the entire article, see pages 102-123.

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Occupy Wall Street Signs

OWS protesters’ signs are examples of grass-roots forces attempting to generate cultural and political change.  Using an advertising perspective and contextualizing messages in social and cultural terms, important issues raised by protesters can be identified.  Results can enrich discourse of challenges.  In this paper I content analyze 55 OWS signs to show how messages relate to persuasion and advertising strategies.

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Loyola eCommons Page

For more of an academic perspective of my research, please check out my page at Loyola’s eCommons:  

http://works.bepress.com/pamela_morris/

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Advertising Images: Reflections and Temptations



This is a presentation I gave at Loyola as part of the Faculty Speaker Series.

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Slovenia Outdoor Ad

Here’s a billboard from Slovenia.  It’s said to be causing a bit of controversy as it should.  The sexist photo may create awareness but does nothing in branding the water.

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Glocalization in Macedonia Outdoor Ads

Outdoor ads in Skopje, Macedonia show the western influence there but also how a local culture adapts.  Media companies are the most frequent business type advertised followed by other global industries of entertainment and finance.  English is used in 84% of ads with the local language in 38%.  Oprah’s show, which is heavily promoted, brings certain type of American values and norms.

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Ad/PR Students Enter Doritos Crash the Super Bowl Contest

Entering a TV commercial in the Doritos Crash the Super Bowl contest was one of the required assignments for Loyola’s School of Communication Multimedia Commercial Production for Ad/PR course taught by Professors John Goheen and Pamela Morris.  Students worked in teams on the entire strategic development process, including constructing creative briefs, creating scripts and storyboards, selecting talent, shooting video, and editing.  Five finalists will be announced January 4.

Check out the spots at the Doritos Crash the Super Bowl gallery, direct links for our entries follow.  Feel free to share links with friends on your Facebook and Twitter accounts.

The Contest

Never a Wrong Time

Never a Wrong Time (Wink)

Doritos, A Happy Place

Make the Right Choice

Save Your Marriage

Doritos Attracts All

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We are what we eat – German and American food ads

A review of the kinds of food ads found in German and American culinary magazines (Essen & Trinken, Der Feinschmecker, Bon Appétit, and Food & Wine) finds differences which directly reflect the two cultures.  Specifically, German magazines carry statistically more fruit/vegetable and water/juice/coffee/tea ads than the American publications.  On the other hand, the U.S. magazines contain more pasta/bread/rice/flour and breakfast food ads than their German counterparts.  As a mirror of culture, advertisements here show the health risks in the United States.

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Are cultures changing because of the Internet?

You bet!  Healthy cultures constantly change and adapt to their social, economic, political, and physical environments.  But how any particular culture adapts will depend on ingrained and unconscious culture-specific attributes.  The process and adaption are never the same for any two societies.  At the International Communication Association’s annual conference last week in Boston, I was privileged to be a respondent for a session where several original research papers were presented which illustrated cultural changes as seen in Internet communication practices among Chinese, South East Asians, Arab nations, and in India.

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