Commercial messages are ubiquitous in Asian major metropolitan areas.
Take for example these photos from Tokyo, Osaka, and Seoul. Chicago streets look naked in comparison – consider Water Tower Place – the view outside my office window.
A proposal to allow Jumbotron-style signs on Michigan Avenue was introduced in the City Council (see Chicago Tribune article “Proposal could light up Boul Mich,” by C. Shropshire, July 10, 2012). Why not?
At ICA’s Intercultural Division session, Culture and Family, papers illustrated how culture is the backbone for how we define ourselves, act out, and communicate, including with our closest social groups – spouses, parents, and families. Such intimate communications can lead to life and death, as one paper showed in a case study of an honor killing. I was privileged to be a discussant at this session. See http://www.icahdq.org/
Publishing House Grebennikov in Moscow translated and published my article, Culture and Metaphors across 5 Nations, in the Russian Advertising Theory and Practice Journal. Here’s the link: http://www.grebennikoff.ru/product/8/ (click «aIIIOAAEE OOAOAE»). Unfortunately, only the abstracts are posted on the journal’s website. You’ll have to get a printed copy for the entire article, see pages 102-123.
For more of an academic perspective of my research, please check out my page at Loyola’s eCommons:
This is a presentation I gave at Loyola as part of the Faculty Speaker Series.
Here’s a billboard from Slovenia. It’s said to be causing a bit of controversy as it should. The sexist photo may create awareness but does nothing in branding the water.
Outdoor ads in Skopje, Macedonia show the western influence there but also how a local culture adapts. Media companies are the most frequent business type advertised followed by other global industries of entertainment and finance. English is used in 84% of ads with the local language in 38%. Oprah’s show, which is heavily promoted, brings certain type of American values and norms.
Entering a TV commercial in the Doritos Crash the Super Bowl contest was one of the required assignments for Loyola’s School of Communication Multimedia Commercial Production for Ad/PR course taught by Professors John Goheen and Pamela Morris. Students worked in teams on the entire strategic development process, including constructing creative briefs, creating scripts and storyboards, selecting talent, shooting video, and editing. Five finalists will be announced January 4.
Check out the spots at the Doritos Crash the Super Bowl gallery, direct links for our entries follow. Feel free to share links with friends on your Facebook and Twitter accounts.
Never a Wrong Time
Never a Wrong Time (Wink)
Doritos, A Happy Place
Make the Right Choice
Save Your Marriage
Doritos Attracts All