Combining my interests in creativity and business, I made a career in advertising, including at Foote Cone & Belding, Los Angeles and DraftWorldwide, Chicago, working up to a vice president group account director. My love for the field led me to pursue a Ph.D. in Mass Communications at the Newhouse School of Public Communications, Syracuse University, New York.
As the Program Director of Advertising and Public Relations at the School of Communication at Loyola University Chicago, I continue to use my passions to build and strengthen the advertising industry. It is a privilege to help the next generation of professionals learn the tools of communication, creativity, and media, practice critical thinking and ethical decision making, and experience how each can become their best selves and live a meaningful life.
While I teach a variety of undergraduate core courses such as Principles of Advertising, Advertising/Public Relations Capstone and Quantitative Research Methods, I have also introduced new classes with experimental pedagogical design to reflect advertising’s interdisciplinary nature, including Design and Multimedia Commercial Production for Advertising/Public Relations. My investigation of these classes received the Top Teaching Paper Award by the Advertising Division at AEJMC’s Annual Conference in August 2013. Other authored pedagogical studies have been published in the Journal of Advertising Education.
My primary research focuses on international advertising and the relationship between images and culture. I have had work on gender in print and outdoor advertising around the globe and other research on new media images, organizations, and international campaigns published in the International Journal of Communication, Asian Journal of Communication, and most recently, Journal of Promotion Management.
For more of an academic perspective of Morris's research, please check out her page at Loyola’s eCommons.