Is Beauty Different in Eastern Europe and Asia?
In pursuit of culture in advertising, I explored outdoor visuals in six different locations. My analysis focused on women and the concept of beauty. The images portrayed active women in Bulgaria, Poland, and Turkey, compared to Japan and South Korea where women were more common in decorative or symbolic depictions, while trendy styles were the most frequent in Hong Kong. My article, “Comparing portrayals of beauty in outdoor advertisements across six cultures: Bulgaria, Hong Kong, Japan, Poland, South Korea, and Turkey,” was recently published in the Asian Journal of Communication.